a serious zoo

Art Direction

a serious zoo is an illustration-based lifestyle brand based in Los Angles, California.
Founded in 2018, the brand focus is about embracing the joy and playfulness of animals through thoughtfully illustrated and designed good. Animals, big and small, and they make people smile, laugh, and feel more connected to the world and each other.

A portion of all proceeds goes toward improving animal welfare in zoos and shelters.

Brand Identity